If you’re reading this, you probably know what Todd Snyder is all about: modern Americana with a blessedly approachable bent. That speaks-for-itself reputation was hard-earned—long before the designer launched his eponymous label, he honed his craft at a who’s who of reliable stewards of American menswear. His CV includes stints at Ralph Lauren, Gap, and J.Crew, the latter of which he joined during the retailer’s first renaissance in the late 2000s, overhauling the closets of dudes across the country in the process. (You can thank him for the Ludlow suit.)
That his own brand combines what the biggest names on his resume do best—timeless silhouettes, premium fabrics, solid craftsmanship—is just par for the course. (We’re not the only ones who think so: alongside the likes of Thom Browne and Emily Adams Bode Aujla, Snyder is nominated for a 2024 CFDA award for Menswear Designer of the Year.)
All of which is to say, you could click around the brand’s website blindfolded and easily land on a wardrobe-improving buy. But if you’re not exactly the gambling type (no matter how good the odds of success are), don’t sweat it: you’ve got an elite team of shopping experts at your disposal. We jive with pretty much everything Todd Snyder stamps his name on, but there are specific areas where the brand truly excels. So if you find yourself at its Madison Square Park flagship, the historic Liquor Store, or just browsing around the Todd Snyder site, these are the categories worth checking out first.
The Todd Snyder Shopping Guide, by Category
Top-Notch Tailoring
As one of the driving forces behind J.Crew’s mid-aughts resurgence, Todd Snyder helped propel suiting back to the front of men’s closets, and his namesake label picks up where he left off. The infamous Ludlow suit? That was him. With the help of a who’s who of heritage Italian mills and storied fabric suppliers, Snyder’s tailoring program has become a go-to for any dude in need of a bang-up blazer, suit, or tuxedo. And if the off-the-rack options aren’t quite dialed in enough for you, the brand also offers made-to-measure services so you can snag the best-fitting option possible. From his flagship Sutton suit with a tastefully trim fit to his new Wythe suit with its Armani-esque silhouette and swag, Snyder’s tailoring range is unmatched.
Swaggering Polos
Science tells us that polo shirts make you look hotter. And, sure, you could totally buy a polo from another brand, even the one that, uh, invented it. But you’d be SOL trying to find one that fits as well and feels as good as Snyder’s do. The brand sells them in cashmere, merino wool, silk, linen, and plenty more decadent fabrics to keep you at maximum sexy 365 days a year. You might not actually be a megawatt celebrity, but in one of these, you may as well be.
Retro-Doused Champion Sweats
Todd Snyder’s rolodex of fashion collaborators runs deep. But his day-one is certainly none other than the sweats professionals at Champion. It’s kind of hard to make something as good as a Champion sweatshirt even better, but with elevated materials and a deftly tailored silhouette, that’s exactly what Todd Snyder does. The relationship consistently yields hoodies, sweats, and tees that merge throwback styling with a modern edge, and if your sweats game is in dire need of an upgrade, this is the place to start.
Knits Galore
Of course, Todd Snyder’s Midas touch extends far beyond the sweats arena. Zoom out and you’ll find a range of knits among the best in the game, from classic crewnecks to fuzzy cardigans to Fair Isle vests, and more. Whether it’s lambswool, extra-fine merino wool, luscious cashmere, or deliciously scuzzy mohair, the designer swears by the good stuff—and always keeps the rotation fresh with the type of head-turning colors and patterns your kookiest aunt could only dream of.
Red Carpet-Ready Outerwear
Take a gander at any given paparazzi photo or high-wattage press junket from the last couple of years, and you’ll notice a recurring theme: Todd Snyder’s outerwear features prominently. Celebs can’t seem to stop strolling up to movie premieres wearing any number of swanky Snyder joints, and for good reason. His tailoring expertise naturally lends itself to well-cut jackets and coats that are flattering on almost everyone and will last you way longer than the next short-lived Netflix pilot. The clean-cut trucker-inspired Dylan jacket is a staple of the Snyder collection that’s been spotted on guys like Hasan Minhaj and Ryan Reynolds. But you can always expect several big swings every season, like a full shearling top coat or a cashmere puffer jacket.
A Plethora of Perfect Pants
Pants, we like to say, are the columns that hold up your outfits—and Todd Snyder’s columns are rock solid. Whether it’s a pair of vacation-ready Italian linen shorts, true-blue selvedge denim jeans, or breezy ultra-wide chinos, he’s got it all, and got it all down pat. Just like with the rest of his clothes, you can expect to find premium materials like Japanese selvedge twills, Italian-milled wools, and natural corozo buttons, all sourced with an expert’s eye for detail.
Shoe Heaven
Snyder’s reputation for top-quality tailoring might lead you to assume his shoe catalog looks more like a cigar-scented library lined with shiny hard-bottoms. Wrong! Strip Snyder’s stores of all their menswear and you’d still be left with an impeccable footwear assortment full of everything from heel-clicking derbies to off-the-charts sneakers to hardy, workwear-adjacent boots. Where else can you find Crockett & Jones, New Balance, and Yuketen, all in one place? (The question was rhetorical, but the answer is: nowhere).
Plus a Little Help From the Homies
Some of the best things you’ll encounter at Todd Snyder aren’t Todd Snyder at all; the designer’s impeccable taste extends to his knack for curation as well. Online or in-store, you’ll find quality brands with a rich history and stellar track records. Whether it’s loafers from a storied English shoemaker, a trippy tote from an artisanal bagmaker, or handmade sunglasses from some of the coolest labels in the biz, Todd Snyder plays host to one of the best multi-brand selections on the market.
