‘Tis the season for family, turkey, and of course, the beloved Thanksgiving dessert table.
In true American tradition, pumpkin pie has become a staple of Thanksgiving meals around the country — and wholesale retailer Costco is proving that it’s still as popular as ever.
This year, Costco reportedly priced its pie at $5.99 and put the hit item on shelves earlier than usual — in August. Since then, it’s been causing a frenzy on social media.
am I allowed to eat a whole Costco size pumpkin pie or is that crossing a line?
— Stephanie (@StephNalep) November 17, 2023
Costco pumpkin pie for breakfast is unsurpassed. Why is their pie superior to any bakeries? pic.twitter.com/cPrtM9zJT1
— Big Or-G (@bworgill) November 19, 2023
nothing beats a slice of costco pumpkin pie something about it is just too good
— asma ♡ (@asma__attack) November 21, 2023
Heading to Costco the Saturday before Thanksgiving for a pumpkin pie. Wish me luck. I will fight someone if needed.
— N.J. Gallegos is Dr. Spooky ?? (@DrSpooky_ER) November 18, 2023
This Costco pumpkin pie just cured my depression
— cryforhelp✨ (@itsjacklynbitch) November 21, 2023
The pie is the same price as it was in 2022, so inflation-related issues have not affected Costco’s pricing on the popular pie.
Costco’s pumpkin pie weighs an estimated 3 pounds, 10 ounces, and can serve up to 12 people. The hefty dessert is one foot in diameter.
According to Fox Business, Costco shoppers purchased an estimated 1/3 of the 6.3 million pumpkin pies sold in 2019 — in the three days leading up to Thanksgiving.
David and Susan Schwartz, who wrote the book “The Joy of Costco: A Treasure Hunt From A to Z,” claim that the retailer sells over 6 million pies between September and December each year.
Costco did not immediately respond to Entrepreneur‘s request for comment confirming pumpkin pie sales.