R. Peter Munves, Master Mass Marketer Of Classcial Recordings, Is Dead At 97



At Columbia Records and RCA, Munves was responsible for such innovative hits as “Switched-On Bach” as well as composers’ “Greatest Hits” compendia and, later, titles that made critics cringe but sold well, such as “Liszt for Lovers” and “Puccini and Pasta.” – The New York Times



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