YouTube is developing new tools to protect artists and creators from the unauthorized use of their likenesses. The company said on Thursday that new tech to detect AI-generated content using a person’s face or singing voice is in the pipeline, with pilot programs starting early next year.
The upcoming face-detection tech will allegedly let people from various industries “detect and manage” content that uses an AI-generated depiction of their face. YouTube says it’s building the tools to allow creators, actors, musicians and athletes to find and choose what to do about videos that include a deepfake version of their likeness. The company hasn’t yet specified a release date for the face detection tools.
Meanwhile, the “synthetic-singing identification” tech will be part of Content ID, YouTube’s automated IP protection system. The company says the tool will let partners find and manage content that uses AI-generated versions of their singing voices.
“As AI evolves, we believe it should enhance human creativity, not replace it,” Amjad Hanif, YouTube’s vice president of creator products, wrote in a blog post. “We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”
