How Do All Types Of Blogs Stay Profitable?
So, how can you make money blogging? Back in the day, the best types of blogs were making money almost exclusively from Google AdSense and other ad networks. They used to receive money whenever audience members clicked on the ads running on their websites. However, this method isn’t as popular anymore, especially for content marketing for B2B, since many people use ad blockers and don’t click on these ads. That’s why bloggers have now turned to private advertising, where you decide which businesses will run ads on your website. Affiliate marketing is another way bloggers make money, simply by promoting special discount codes for various products to their audience.
Some blogs can be seen as an extension of the business. For example, many eCommerce and SaaS companies have a blog to promote their services and products discreetly. They often create demand generation campaigns to drive more traffic to their money-making blog. Lastly, people make money blogging through sponsorships. How? They review products and promote them to their audience.
The best blogs to make money are usually those that combine advertising with affiliate marketing and selling products online. But let’s see which blogging niches are the most profitable.
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10 Types Of Blogs People Want To Read
1. Finance
Credit cards, mortgages, retirement planning, debt, and insurance are a few of the most pressing financial issues people are interested in getting advice for. These high-demand blog topics aim to help people handle their money better, an area where many struggle. These sorts of blogs also talk about frugal living, tax strategies, and financial independence. If you want to start a blog for free and make money, finance may be one of your top choices. You can choose to focus on a specific demographic that appears to be more interested in these subjects. Or you may create various sections appealing to different demographics and their unique needs. A market intelligence report will help you target your audience perfectly and stay ahead of your competitors.
2. B2B Marketing
This is undoubtedly one of the most popular types of blogs in the online world. Why? Because, at some point, every company needs content marketing ideas, social media tips, link-building tactics, etc. That’s why many marketers and marketing service providers create blogs offering their audience insights to gain their trust and establish industry expertise. From guides about how to write an article for your business to tips regarding backlinks, agencies like eLearning Industry utilize blogs. Tackling popular blog topics in our niches, eLearning and HR, marketers and business owners leverage our deep knowledge. This is how we offer value to our readers’ lives and instill certainty that we can help them boost their businesses. If you want to read more articles like this one, check out our marketing blog.
3. Health And Personal Development
Creating a profitable blog means you should give your audience what they are thirsty for. Health—both physical and mental—and personal development are becoming more and more popular recently. “Fitstagrams” are Instagram accounts dedicated exclusively to fitness, and blogs of the same nature are also everywhere online. These types of blogs usually discuss a variety of health topics, such as mental health activities for the workplace. However, we don’t advise you to start writing about medical subjects unless you are a medical expert or doctor. Additionally, personal development websites are among the most profitable blogs, as people are interested in expanding their skills and progressing their careers. It’s not only growth strategies for SaaS audiences are searching for but also personal growth opportunities.
4. Travel
Travel blogs are among the top money-earning website types. That’s easy to understand with so many people traveling the world nowadays. A few of the most successful types of travel blogs are those that focus on affordable tips. That’s how they manage to score affiliate partnerships with budget travel services and products. Travel bloggers may also offer guides and eBooks about each place they visit to make it easier for their audience to navigate. To generate new leads, bloggers in this niche offer lesser-known tips about popular destinations and share breathtaking images of their journeys. They use these pictures to help their blog posts rank highly in SERPs since high-quality visuals compel people to click read your articles. Apart from affiliate partnerships, travel blogs utilize banner ads, native ads, and sponsorships to make money.
5. Technology
Tech and gadgets are popular blog niches that make money simply because many people check reviews before buying something expensive. For example, if you are looking for an LMS, you may search for reviews and explainer videos before visiting a PPC directory to make a purchase. Gadget reviews, troubleshooting, and software tutorials are the bread and butter of tech bloggers. But how do they make money online? Advertising, affiliate marketing, and collaborations with tech companies usually earn them income. Plus, since AI is the future of digital marketing, tech enthusiasts and bloggers are presented with an abundance of content ideas. The bottom line is to offer easy-to-understand tutorials and content that helps non-expert audiences understand complex features.
6. Gaming
Playing games online is a fun pastime, but it can also be a profession. Gaming websites are slowly becoming one of the top types of blogs that are monetized through banner ads or redirection to streaming platforms where views bring in extra money. Gaming bloggers usually discuss game reviews, walkthroughs, cheat codes, and content codes. Facebook vs. YouTube may be a common dilemma for other bloggers, but gamers often choose YouTube to upload their videos and do live streams. So, they leverage two separate channels that redirect to one another. Live streams, in particular, offer gamers an incredible opportunity to engage with their viewers live.
7. Career
Immediately going into employment after graduating can be challenging for a lot of people. They may not know the job market well enough or how to create a good CV. That’s why you can start a career-focused blog where you offer advice to new professionals. Successful examples of career blogs provide interview tips, career guidance, and networking opportunities. For example, if someone aspires to be a Search Engine Optimization specialist, a career blog may inform them about the requirements of this position in various fields. Therefore, they will get a detailed picture of what the job looks like within a corporate function. To monetize your career blog, you can create eBooks, guides, and courses, provide CV templates and resume writing services, and offer interview coaching sessions.
8. Entertainment
How do influencers get started? This is just one of the questions an entertainment blog can answer. These types of blogs appeal to wide audiences from different industries, including music, film, fashion, sports, and TV. You may focus on the ones that interest you the most. For example, if you are a film aficionado, you might focus on movie news, premieres, red-carpet looks, and reviews. Or, if music is your field, you can write about new releases, award shows, exciting collaborations, and upcoming tours. To make money blogging, you can utilize banner ads, sponsorships, paid partnerships, and premium content that audience members need to subscribe to access. Additionally, you can invest in affiliate marketing and promote links for concert and movie tickets, video subscriptions, etc.
9. Food
Food blogs are among the most profitable blog niches. Whether they share recipes, recommend kitchen tools and appliances, or rate restaurants, their popularity is undeniable. The way these blogs make a profit is through advertising, selling eBooks or entire cookbooks with unique recipes, and affiliate marketing. Many food bloggers use affiliate links to sell kitchen gadgets or food ingredients. Additionally, they offer advice on healthier food choices and what you should eat if you follow a specific diet. However, since this niche is quite congested, you should conduct an SEO competitor analysis to see what your competitors are doing and which keywords they target. Luckily, we offer this service, and we can help you with a deep SEO audit.
10. Real Estate
Like marketing professionals are interested in marketing industry trends, those in real estate want to find out the latest developments in the market. You can create a helpful blog by sharing buying and selling tips, investment tactics, renovation ideas, property management strategies, and tax regulations. Depending on the subject, make sure you use appropriate language for your target audience. Most of these types of blogs appeal to homeowners, realtors, investors, appraisers, and brokers. Start by writing about various topics and check which subject gets more views. Then, you can focus more on that and expand your reach.
Successful Examples Of Blogs With Thousands Of Visitors
Are blogs still profitable in today’s landscape? If someone asks you this question, direct them to LinkedIn. It’s not only a wonderful platform for B2B and SaaS businesses to strengthen their social media strategy, promote their services, and build their audience. It also offers any professional the ability to publish their articles and share their expertise. Posting a blog post on LinkedIn exposes you to a network of 330+ million professionals. You can use it to promote your website and share your unique insights, too.
HubSpot
This is probably one of the best types of blogs for people in marketing and sales. Whether you are interested in SaaS lead generation, nurturing tactics, or sales pitches, HubSpot has a wide range of articles on these subjects. It publishes around ten articles per day and provides deep knowledge and actionable tips to marketers, salespeople, and agencies. What makes the website successful is their understanding of their audience’s needs. Catering to their challenges, it stands out for its holistic approach to every topic.
HootSuite
One of the most successful blogs in the social media world is HootSuite. Known for offering social media management services, the company also features a blog section, sharing engagement tips and strategies. It appeals to newbies and seasoned social media professionals, discussing popular topics without getting too technical or narrow. Its accessibility and inclusivity add even more to its value, as anyone can benefit by reading its content.
Salesforce
Are you looking for tips regarding the top applications of Artificial Intelligence, marketing, and sales? Salesforce is a great place to find all that. It discusses the latest technological advancements, offering techniques on how marketers and salespeople can utilize them to generate more leads and drive conversions. And while we mentioned that most blogs use advertisements to remain profitable, you will notice that Salesforce uses minimal advertising.
eLearning Industry
An expert on eLearning and HR, our digital marketing agency offers a plethora of articles regarding lead generation, SaaS and B2B sales tactics, HR software marketing, SEO, and link building. Just by visiting our website, you are greeted with B2C and B2B blog posts, upcoming webinars, eBook releases, software directories, and other events. Many eLearning and HR businesses approach us to discuss their service/product/software and publish articles to increase brand awareness. If you are interested in receiving marketing news, you may subscribe to our newsletter and never miss a beat.
Grammarly
If you think that Grammarly is only there to correct your writing, you are wrong. The website also has a blog section where they share writing tips, including how to write a project proposal and how to write a press release. You will also find tips on writing resumes, professional documents, and theses. The fact that their content generates 32 million organic visitors per month speaks volumes for the high quality and value it adds to its audience’s lives.
Frequently Asked Questions About Types Of Blogs
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Which type of blog is best for making money?
We already mentioned the 10 most profitable types of blogs that can generate money. We would also add that the more niche your subject is, the higher your chances of success. No matter what your niche is, you can always make it ultra-specific and differentiate yourself from the competition. For instance, if SEO is your niche, you can focus on link building and explain how people can do it properly without buying backlinks and putting themselves in danger of violating laws.
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How long should my blog posts be?
While there is no definitive answer to this, we would say that around 2000 words are the ideal length because Google tends to favor longer reads. However, don’t write long articles if you don’t need to. If a topic can be covered satisfactorily within 1000 words, then you’re good to go. Don’t increase them to 2000 just to make it longer. Adding empty words will lower its value and probably hurt your Google ranking.
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How can I find ideas for articles?
How about you start from competitor keywords? You may identify which keywords your key competitors use to rank. So, once you know what your audience searches for, it’s easier to come up with ideas. You can write down a few ideas and make them as specific as possible. You may also use AI tools and request topics and article titles. Why not visit Quora for a few minutes? Many interesting discussions will spark your creativity.
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Can I make $1,000 per month through blogging?
Do bloggers make that kind of money? The answer is yes. However, it takes time and a lot of dedication to reach that level of profitability. You can ultimately reach the $1,000 mark by diversifying your income streams, such as through sponsorships, ads, affiliate marketing, and selling products. But becoming this profitable will also depend on your niche, consistency, marketing strategies, and reputation. The more you publish, the more trustworthy you become, and more companies want to do business with you and advertise on your blog.
Key Takeaway
Now that you know what types of blogs make the most money, are you ready to dive into the magical and demanding world of blogging? Your first step should be to identify your niche. What are you passionate about and have deep knowledge in? Finance, B2B marketing, personal development, technology, travel, health, and food are some of the most dominant niches. Before starting your website, you may check web rankings to understand why the top blogs attract large numbers of visitors per month. Or, if you already have a blog and are struggling to drive growth, you can check out our 360 Inbound Marketing package, which will help you generate more leads.
LinkedIn, Hootsuite, and Grammarly are great examples of blog sites that are both valuable and profitable. Like eLearning Industry in the eLearning and HR field, they offer valuable and unique insights to their target audiences. Sure, they also promote their products and services, but this is not the only reason for their existence. Their main focus is to offer value to people’s lives and help them achieve their goals.
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Originally published on January 29, 2025
